Include contact information on the introductory letter and proposal. Sponsorship is not charity. First, provide a history of you and your racing team. There is occasional TV coverage, but it isnt major. A short biography about you. About Blog Sponsorship Contact Site Map If you are interested in receiving product sponsorship, please mail your resume, including your background, special accomplishments both on and off the track and your racing schedule, along with all contact information (address, phone, email address) to: K1 RaceGear Attn: Sponsor Whenever you create a sponsorship proposal, it must be written in such a way that it attracts the potential sponsor. Anheuser-Busch is one of the core NASCAR sponsors, aside from their sponsorship of Stewart-Haas Racing. BC racing Coilovers for 2010 Honda Odyssey. A motorsport proposal template wont be for everyone. Helping race directors share expertise and learn from each other is a big part of what we do. Keep this in mind with everything you do regarding sponsorship. If you know a business has the goal of selling more through social media without using ads then your proposal absolutely needs to address how you might help with this. Consider trade magazines, local newspapers, and blogs too. Fast shipping, quality parts. Do people regularly gravitate towards you for some reason or other? It is not a donation nor is it a "favor". There are generally two schools of thought in approaching sponsors: In our opinion, you should be doing the former. I could not find the sports car of my dreams anywhere. The one form of sponsorship which is open and attainable to all racers is Contingency Sponsorship I spoke about this in a previous blog post, HERE. Any accomplishments in racing you have achieved. Of course, there are bonus points if you can build a loyal, engaged audience but they are other ways to secure sponsors too. So go the extra mile. You now have to deliver on your sponsor's expectations and, if possible, exceed them. Sponsorship can come in a number of flavors, depending on the form of contributions the sponsor makes to the race. Racing Team Sponsorship Proposal verrazanobikes.com Details File Format PDF Size: 31 KB Download 3. A business or group sponsors a racer, providing monetary support. Ask yourself these questions to see if a proposal template is right for you or if you should have a crack at creating your own. The people who get sponsors often arent the fastest or best drivers, they are the people who can get the most positive attention for the advertiser. Consistency is all about keeping going. Which is why in this definitive guide we aim to give you crucial tips and step-by-step advice to help you find your way to a successful sponsorship, whatever your event's stature. Her work has appeared in the "Princeton (N.J.) Packet," "Destinations" magazine and in higher education publications. Well also cover the steps needed to secure long-lasting motorsport sponsorship including: All the links in the further resources sections are for free content from the podcast, blog, and YouTube channel. Make sure youre emailing (or messaging) the decision-maker directly rather than using a generic email address. This is where you set yourself apart from the rest. Post on social media consistently, send out pitches on a regular basis, and do your follow-ups once a week. 0000000516 00000 n Go more into depth with your research to get a sense of their specific goals. This is how you present yourself as a racing driver and show your value to potential sponsors. If you're directing races, chances are you have a long and bitter history struggling with race sponsorship. Follow these simple guidelines to get Racing Sponsorship Letter ready for sending: Choose the document you require in our library of legal forms. How it REALLY works, what it really is, and how to get it. Be sure to target each proposal to the specific potential sponsor. Racers and sanctioning bodies are using new ways to find sponsorship dollars in 2020. Target local businesses first because it is unlikely that unknown racers can score major sponsors at first. These details usually include your name and contact details and the name and contact details of the potential sponsor. How to Write a Sponsorship Proposal (Motorsports) Official C2 Racing 449 subscribers Subscribe 5.5K views 2 years ago This video will walk you through the creation of a sponsorship proposal. Enhance their brand's image? E@!Euq[dIV%ehJQ5$ :Us&4h[W)0PrysM~;Dy,GLZpb>fJ#u\:rV.BPsGG2 &11f'QO)KA4WO6ORej[d\KxgsugUucdM* C6bOG'+$(}>g$7fcT-?%tLRO7&J|t4hQ+h;M>>+/~ Why is it better than everyone else's? . Step 2: Write a two to three paragraph of your opportunity. This might shift and change over the years, and thats fine, but at its core, its about how you present yourself to your audience and sponsors. The same goes for most forms of Motorsports, whether its Drag Racing, Oval Track, Autocross, etc. The prototype race car is to be evaluated for its potential as a production item. Your pitch emails need to work really hard for you if your proposal doesnt include any kind of value proposition or information on how youll help a business reach its goals. Sponsorship Benefits A&S Racing offers an exciting opportunity in motorsports sponsorship at a mere fraction of the cost of sponsorship in the major pro racing series like NASCAR, Champ Car or the IRL. Will you sponsor my race car? Not all benefits will be relevant to every business. The most effective thing you can do to minimize out of pocket expense is in choosing a car that is affordable, reliable, and wont blow through consumables. There are plenty of great articles, podcasts, and books directly pertaining to creating a good sponsorship proposal. You and any potential sponsors need to work together to achieve what you both need. In return, the racer gives the organization publicity and extras, such as personal appearances. You can use this to get an idea of a suitable industry or company. How much work will be involved on your end in delivering on the sponsorship? Businesses who sponsor drivers will pay money or provide free (or more likely. Racing is an expensive sport that requires investment and sponsorship. So fo ahead, drop them in the comments section below. You dont show up to a job interview in flip flops with photos to show on your phone to showcase. Sure theres potential for tax write-offs and creative accounting, but dont bank on any of that. The car sponsorship proposal template is a sponsorship proposal that you write when you need to buy a car for either racing, among many more duties. Here's a few tips on drafting that all-important first email or conducting your introductory call: Including an attachment showcasing some key aspects of your event is ok. Write what the sponsor will get in return, working from the list you have prepared. Look for brands that are actively trying to promote themselves and look at how you can add to that. Heres what it gives you: A companion document that will help you fill out each section, Guidance of speaking to a business goals, A replacement for your own branding and design style. This clean sponsorship proposal design fits all kinds of projects. Expect to promise a specific number of race appearances, shows, online presence, blog posts, etc. JFIF Adobe d '$''''$25552;;;;;;;;;; %%#(((((#,0000,7;;;7;;;;;;;;;; %%#(((((#,0000,7;;;7;;;;;;;;;; " Click on the fillable fields and add the required data. You will use that information to get back to your sponsor with a winning proposal. Think about those reasons you stand out. If, on the other hand, this is your first year working with the sponsor, focus on execution and delivery, not on trying to squeeze the most out of your sponsorship. You never know, something. In the case of a racing sponsorship proposal, the racing team gets the benefits in monetary terms whereas the sponsor gets the benefits of advertisement, promotion, brand reach and awareness, and customer engagement. Free Preview Race Car Sponsorship Contract Template. With all this information, it should be easy to write a pitch that really speaks to the business and its goals. Sponsorship is much more than whether or not your car is a good platform to showcase their parts. The sponsorship package underpins the agreement fire your organization and your sponsor. Do your posts get engagement? In the case of direct-applicationsponsorship program, you can expect your application to reach the right person within the sponsor organization. We actually prefer the former as it is more visual and helps you think harder about keeping the content concise, but in the end it doesn't really matter which one you go with. Expect to promise a specific number of race appearances, shows, online presence, blog posts, etc. How do I find companies to sponsor my race car? 0000054763 00000 n endobj To do this create content that gets people asking questions, create challenges that get people working towards a goal, or host events that gather your community in one place. Nationally Televised racing is just that. "The Forms Professionals Trust . Simple One Page Lease AgreementA Lease Agreement is a contract between a landlord and the . It is a sales document designed to persuade and convince that prospective sponsor why they should invest in their event, initiative, fundraiser, or program. Its so much easier to close a sale with someone youve already built a rapport with. xref Whether its fitness, cooking, football, modern art, or something else, itll open up so many opportunities for you. Proposal for Auto Racing Sponsorship by Moorespeed Race Engineering 2131 Theo Drive Austin Texas, 78723 512.474.7223 www.moorespeed.com. If you are a driver seriously seeking sponsorship, take the time to read some of these so you can come out of the gate strong. Posted on January 12, 2023 by admin. Are you going to help that business make more sales? w$ 4iw*\xKLZwI[}K|=Q|>W`! %&'()*789:EFGHIJUVWXYZcdefghijuvwxyz 0000055057 00000 n It is a document that seeks help from sponsors to help them with their racing careers. Mindset Performance Coach Craig Muirhead looks at the advantages of flow-state thinking for drivers and riders. Create a two-way relationship with your audience. 19 US Race Calendars to List Your Race On, How to Promote Your Race: Our Ultimate Guide, What types of sponsorship are available for your event, What sponsors look for and how to give it to them, How to identify and approach sponsor candidates, How to successfully negotiate and deliver a sponsorship, Identify sponsors that stand a good chance of responding to your approach, Make the most of your sponsorship assets, by offering the right stuff to the right sponsors, the sponsorship benefits they are looking toprovide and what they may want in return, the timeframes for receiving and replying to sponsorship proposals, Theyhavea well-defined process for accepting and assessing sponsorship proposals, They have resources earmarked for sponsorships, There is a dedicated person on the other end tasked with identifying and developing sponsorship opportunities, Briefly (=2-3 sentences max) introduce yourself and your event, Briefly (=2-3 sentences max) point to what sponsor objectives you think a sponsorship of your event could benefit, End with a request for a follow-up meeting or call to share more details, Going into lengthy discussions of your race or sponsorship proposal before hearing what your sponsor needs (ideally you want to get into this discussion in the follow-up meeting). A good marketing/sponsorship proposal includes: 1. Firmly Settle Your Offers. You might be messaging lifestyle brands on Instagram. Auto Sponsorship Proposal moorespeed.com Details File Format PDF Size: 298 KB Download 3. Sponsorship proposal for Alfie Gendall Racing in 2021. The more relationships you can build in your chosen niche, the more people youll have to approach for sponsorship or introductions. The heart of your proposal lies in what you have for them. Even in top tier Pro racing, a huge chunk of team budgets come from drivers bringing their own money and essentially buying their seat. This video will walk you through the creation of a sponsorship proposal suitable for any grassroots racing driver or team.Our previous video on sponsorship relationships: https://youtu.be/0GbxmvsAxb4Copies of our sponsorship proposal template (Microsoft Word format) can be obtained by direct messaging us via one of the social media accounts below.If you would like to contact C Racing, we can be reached on social media at the following:Facebook: @C2RacingTeamInstagram: @c2_racing_team, @jasoncamps This is where you get to make a first impression and also stand out from a sea of sponsorship demands that end up in the trash bin. Through my time running Time Trial and Racing contingency prizes have long way to cutting my running costs. %PDF-1.3 Don't feel like you need to include a shiny proposal document in the first instance. If youd like to see examples of the pages in the Racing Mentor sponsorship proposal template, take a look here. So I built it myself-Ferdinand Porsche. Click HERE To see more posts by No Money Motorsports, _ Regards,_ _ Dave Peters_ _ 910-616-3799_. ?be$I&!=~DJ)*]]GVw(La( YK1s4Vt/z=Q1endstream (Sponsorship activation involves all the initiatives the sponsor would undertake to best leverage the sponsorship assets you offer, e.g. Ask instead "What can I throw into the sponsorship proposal that would make the price worth paying?" 6 0 obj Itll be the basis for everything you post on social media, how you write race reports, and more. Create a portfolio, be presentable and professional. Sponsorship is a commercial arrangement, meaning both parties are in it for some form of commercial gain - direct on indirect. Ht1_%`1;d`*FpS\@KOr)r+Z{]?>~)7rw):,QuH1>^qnrTb_2|=7}F>bb)E]Oa6;Sy#A'1SN1Ra1a;IKh,e4fr, 6d$arf6*m^ev`VN(rNs1q*c.7!=, :Wv 4ii>t Z3:4x-%XfE$P:5boC )zM6T& *dP>6y|~{oQB91vYmWfG=}E},v%=]Z!P[7m=X\zucFH!F GVZp[.`d.A2jy`!ba3wz8oIXe~mT#eVj_;78*/0yVA:Wk&9/I>SX-^AhhV/"E)?=w WP Expect serious, cutthroat competition with the higher stakes. The target marketing group for the race car is the non-professional weekend autocross racer. You might be sending gentle emails before pitching more formally. There are loads of free sales pitch templates out there and these will help you get the look and feel of your proposal right. Dont just approach motorsport press for coverage. Though my experience was generally limited, I never saw ANY return from any of it. If you can't use either of these for whatever reason, the next best thing would be to use Facebook's Audience Insights tool. If you're planning to present a sponsorship proposal to your prospective sponsors, make sure that you're ready with your offers. Be sure to include a call-to-action so the decision-maker knows what you want them to do next. Racing Mentor offers a motorsport proposal template thats editable in Keynote and PowerPoint but its not for everyone. Understand the sponsorship process first. Download. Check out our insightfully designed Sprint Car Racing Event Sponsorship Proposal that details the Companys events, drivers profiles, and sponsorship levels. Do not plead. NO! You may even supply sponsors an opportunity to place their name and logo in your racing uniform or helmet. Sign it in a few clicks. You need to show up to a potential sponsor with a persuasive, well thought out plan. Type an introductory letter, addressing it to the person in charge of the organization. You can customize the colors to match your company's brand. Read on for a step-by-step guide to getting sponsored. One of the biggest mistakes drivers make is getting too lost in their own heads. No matter what you do, try and bring consistency into all elements of this process. Feel free to drop Racing Mentor a message on social media if you have any questions. Explain the expenses you incur as a race car driver in the second section. Include methods like cheque, e-transfer, PayPal, etc. "What does my event have to offer to potential sponsors?". the Comrades Marathon or NYC Marathon pages, or an interest, such as "5k running", and note the demographics of people in that audience. Val Apple Motorsports, Inc. 2. Easily Editable, Printable, Downloadable. Strongly Disagree 0.44%. Head Start is our industry podcast, delivering in-depth content on anything cool happening in the Youll get rejections, and youll hit bumps in the road but if you put in the time, the successes will come.
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